Founders building something bold in Armenia’s northern city.
Gyumri may be Armenia’s cultural capital, but it's also quietly becoming a launchpad for global tech ventures. From AI-driven design platforms to billion-dollar creative tools, here’s a look at some of the most inspiring companies that started right here—and the founders who dared to build big from a small city.
Picsart: From Gyumri to a Global Creative Community
Founded in 2011 by Hovhannes Avoyan, Artavazd Mehrabyan, and Mikayel Vardanyan, Picsart began as a simple photo editing app. Today, it's a global platform with over 1 billion downloads and more than 150 million monthly active users. The company, which has offices in Yerevan and Miami, achieved unicorn status in 2021 with a valuation of $1.5 billion.
Digital Pomegranate: A Tech Hub in Gyumri
Established in 2013 by Todd Fabacher and Zara Ingilizian, Digital Pomegranate began with just three employees at the Gyumri Technology Center. Today, it operates its own coworking space, employing over 70 people and developing products for clients in more than 20 countries. Notably, they've collaborated with Sony Music Entertainment, creating apps used by artists like Rihanna and Lady Gaga.
Safe YOU: Empowering Women Through Technology
Launched by Mariam Torosyan, Safe YOU is a mobile application designed to combat violence against women. Recognized as Armenia’s first Digital Public Good under the UN's Digital Cooperation Agenda, the app offers emergency services, consultation platforms, and forums for users. Developed at the Gyumri Technology Center, Safe YOU has expanded its reach to countries like Iraq and is planning further international launches.
Herbs & Honey: A Social Enterprise Rooted in Nature
After returning to Armenia in 2017, entrepreneur Artush Yeghiazaryan established Herbs & Honey in Gyumri. This teashop and restaurant serves healthy food and sells products like honey, spices, and handcrafted ceramics. Beyond its offerings, the enterprise supports over 20 employees and collaborates with around 10 family businesses, promoting sustainable livelihoods in the region.
Shant TV: From Local Beginnings to National Broadcasting
Established in 1994 in Gyumri, Shant TV began as a local television channel. Over the years, it expanded its reach, eventually relocating to Yerevan and becoming one of Armenia's prominent broadcasters. Shant TV's evolution highlights Gyumri's role in nurturing media ventures.
Toop: Sustainable Paper Products from Waste
Entrepreneur Lilit Makaryan, alongside her sister, founded Toop in Gyumri, producing recycled paper products from various waste materials. Their initiative not only promotes recycling but also inspires eco-friendly lifestyles within the community. Supported by UNDP's Accelerator programme, Toop exemplifies sustainable entrepreneurship in Armenia.
Museum of Illusions: A Unique Tourist Attraction
Founded by economist Grisha Amirkhanyan and engineer Mesrop Hakobyan, the Museum of Illusions in Gyumri offers visitors interactive exhibits based on scientific principles. With support from the EU4Business initiative, the museum has become a significant draw for tourists, enhancing Gyumri's cultural landscape.
